Customer Relationship Management
Description:
This course introduces CRM concepts and methods and explains how to effectively apply them to build long term relationship with customers, ensure the company’s success and attain financial profitability goals. Customer relationship management (CRM) is the ability of a company to gain customer’s trust and increase profitability through applying well-known practices and approaches in customer relation field.
Objectives:
- Explain customer relationship management concepts and principles
- Explain continuous improvement in CRM
- Gain the knowledge of manage, negotiate and effectively communicate with customers in meetings
- Gain the skill of assessing customer’s demands and build a good relationship with them to ensure their loyalty
- Learn how to effectively manage and analyse customers data
Participants:
- Customer service representatives
- Sales and marketing department professionals
- Managers and supervisors
Customer Profiling Techniques
Description:
This course explains the process of customer profiling and its role in improving customer database and include new business opportunities. Participants in this course will master the skills of analysing customers behaviours, improve the services provided to them, enhance call centre capabilities, incorporate cross-sell and up-sell opportunities and improve sales and marketing a
Objectives:
- Utilize customer profiling process in developing customer satisfaction surveys and increase profits
- Assist in progressing the up-selling and cross-selling procedures
- Develop continuous improvement frameworks and targets
- Understand customer temperament styles
Participants:
- Sales and marketing professionals
- Call centre supervisors
- Accounts managers
- PR professionals
Customer Service Skills
Description:
This course is prepared to assist participants with essential skills and tools to provide excellent customer care and services. It also helps participants in solving customer’s problems and ensure customer satisfaction.
Objectives:
- Use a friendly and professional tone when dealing with customers
- Explain the importance of excellent communication skills in engaging with customers
- Develop the skill of active listening and respond properly to customer’s concerns, complaints and issues
- Foster and build a good relationship with the customer and ensure customer satisfaction
Participants:
- Customer service personnel
- PR professionals
- Sales and marketing department professionals
International Relations and Dispute Resolution Mechanisms
Description:
The objective of this course is to define relationships between countries at the international level and establish peaceful enhancing policies and dispute resolution techniques. International relations between countries incorporate the aspiration of the country to form a peaceful and cooperative relationship with its neighbouring states based on mutual respect and establish and foster peaceful coexistence mechanisms.
Objectives:
- Introduce dispute resolution techniques and best practices
- Define in details dispute resolution in international relation field
- Develop positive environment politically and diplomatically to enhance peace and security in conflict areas
Participants:
- Diplomats
- PR professionals
- Legal department officers
- Political advisors
- Anyone interested in developing diplomatic qualities
Service Management
Description:
The objective of this course is to give a piece of detailed information about service management in relation to customer satisfaction, information technology, and organizational aspects. This course explores the dimensions of successful service firms. It prepares participants for enlightened management and suggests creative entrepreneurial opportunities. Outstanding service organizations are managed differently than their competitors.
Objectives:
- Study services in order to understand the operations of successful service firms
- Develop an awareness of the opportunities that information technology can have for enhancing service firms competitiveness
- Appreciate the organizational significance of managing the service encounter
- Understand the dimensions of service growth
- Gain an appreciation of the complexities associated with implementing change
- Appreciate the entrepreneurial opportunities in services
Participants:
- Service managers
- Project managers
- Team leaders
- Executives
- Supervisors
Customer Satisfaction Measurement
Description:
This course stresses the importance of customer satisfaction measurements in business improvement and to determine how the product/service provided meet or exceed customer’s requirements and needs. It gives business owners the information they need to evaluate customer purchase habits and increase customer lifetime value.
Objectives:
- Gain a thorough understanding of customer satisfaction approaches
- Apply the latest and commonly used customer satisfaction measurement tools
- Be familiar with sampling, survey tools, and instrument in customer satisfaction
Participants:
- Customer satisfaction experts
- Social media experts
- Campaign managers
- Brand and image managers
- Marketing and sales professionals
Strategic Marketing Management
Description:
The goal of this course is to provide participants with the required knowledge to develop comprehensive and strategic marketing plans. It includes customer-oriented marketing strategies, develop and maintain customer value in addition to designing an effective marketing strategy to increase the company’s profitability.
Objectives:
- Develop, design, and execute strategic marketing plans
- Enhance and promote the company’s brand, product, and services
- Effectively utilize the tools and techniques of strategic marketing
- Achieve the highest return of investment for the company through marketing strategies
Participants:
- Strategic planning and policies experts
- Social media experts
- Campaign managers
- Brand and image managers
- Marketing and sales professionals
Marketing in Social Media
Description:
This course will introduce new social media platforms. It provides an overview of the social media outlets, social media campaigns strategies, and the effective techniques in the company’s branding.
Objectives:
- Get acquainted with the new social media tools and strategies
- Gain a better understanding of social media measurements and analytics
Participants:
- Social media professional
- Campaign managers
- Brand and image managers
- Marketing and sales professionals
- Senior managers
- Anyone interested in social media
Content Marketing
Description:
This course provides valuable insights into the process of developing attractive customer-oriented content to get the customer’s attention and interest. Content marketing course includes the identification of new avenues, content preparation, and results in monitoring and assessment.
Objectives:
- Learn the marketing platforms of social media
- Learn about marketing outlets and channels
- Gain knowledge of content marketing strategies and challenges
Participants:
- Web content professionals
- Social media managers
- Brand managers
- Marketing and sales professionals
- Senior managers
- Anyone interested in marketing
