{"id":178,"date":"2024-10-24T22:56:15","date_gmt":"2024-10-24T22:56:15","guid":{"rendered":"https:\/\/aeptraining.com\/?post_type=portfolio&#038;p=178"},"modified":"2024-10-24T22:56:34","modified_gmt":"2024-10-24T22:56:34","slug":"communication-and-media","status":"publish","type":"portfolio","link":"https:\/\/aeptraining.com\/?portfolio=communication-and-media","title":{"rendered":"Communication and Media"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.saharatraining.com\/index.php?trainings,16,316\/digital-innovations-for-media.html\">Digital Innovations for Media<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Description:<\/h3>\n\n\n\n<p>This course will explore how multimedia firms uses technology in creating the value of their innovations and how to maintain their profitability and success rates in today\u2019s competitive world. This course will present the main strategic challenges in different media outlets and assess the policies and plans of multimedia firms. Participants will get a chance to work on a practical example of existing media companies facing difficulties in their media strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the fundamentals of using social media to interact with clients and targeted customers<\/li>\n\n\n\n<li>Familiarize participants with up to date media outlets trends and updates<\/li>\n\n\n\n<li>Include social media network in the company\u2019s action plan.<\/li>\n\n\n\n<li>Increase the frim\u2019s online presence through effective use of social media content, including creative ideas and marketing campaigns on social media<\/li>\n\n\n\n<li>Develop an optimized and integrated social media strategy to increase profitability and the company\u2019s outreach<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Participants:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing managers<\/li>\n\n\n\n<li>Media professionals<\/li>\n\n\n\n<li>Anyone interested in social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.saharatraining.com\/index.php?trainings,16,328\/effective-social-media-campaign.html\">Effective Social Media Campaign<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Description:<\/h3>\n\n\n\n<p>This course stresses the importance of social media campaigns in building a strong relationship between the company and its targeted customers. It also explains the significance of balancing time and right audience in running a successful social media campaign. This course will familiarize participants with the latest commonly used tools and techniques of successful social media campaigns to keep the company presence in different social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain the roles and responsibilities of a social media campaign manager<\/li>\n\n\n\n<li>Define social media campaign&#8217;s objective and measurements to assess its effectiveness<\/li>\n\n\n\n<li>Familiarize participants with selecting the target audience for social media campaigns<\/li>\n\n\n\n<li>Choose the right channel for an efficient social media campaign<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Participants:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing campaign professionals<\/li>\n\n\n\n<li>Social media managers<\/li>\n\n\n\n<li>Executives<\/li>\n\n\n\n<li>Anyone interested in advancing his skills \u0131n social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction to New Media<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Description:<\/h3>\n\n\n\n<p>This course will introduce social media platforms as the new trends in information sharing, it encourages participants to be aware of the current new trends in media industry and be able to provide information through different mediums. It also gives some tools to help integrating in the new cyberspace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand social media and its effect on production \/ publishing houses<\/li>\n\n\n\n<li>Be informed with the latest updates in social media industry<\/li>\n\n\n\n<li>Manage and protect accounts and information<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Participants:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Journalists<\/li>\n\n\n\n<li>Editors<\/li>\n\n\n\n<li>Bloggers<\/li>\n\n\n\n<li>Social media specialists<\/li>\n\n\n\n<li>Anyone interested in media and press fields<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visual Communication<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Description:<\/h3>\n\n\n\n<p>The goal of this course is to introduce advanced graphic design fundamentals and production capabilities of desktop publishing. This course will strengthen the participants understanding of digital design and production by practically work on publication problems using a variety of design and production methods range from publication layout to computer-generated documents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain visual design principles<\/li>\n\n\n\n<li>Understand the significance of colour, type and layout in communication<\/li>\n\n\n\n<li>Understand the importance of design in visual communications<\/li>\n\n\n\n<li>Assess visual communication procedures and outcomes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Participants:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Graphic designers<\/li>\n\n\n\n<li>Architects<\/li>\n\n\n\n<li>Interior designers<\/li>\n\n\n\n<li>Anyone interested in developing his visual presentation skills<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.saharatraining.com\/index.php?trainings,16,310\/media-management.html\">Media Management<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Description:<\/h3>\n\n\n\n<p>The curriculum of this course contains business knowledge, managerial skills and critical analysis of media outlets and publications. The course will enhance participant\u2019s innovative thinking, effective management, change management in media platforms, and entrepreneurship skills. In addition, it will introduce the best practices in communication channels such as television, news, social media, and advertisement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify and develop the main components of the media plan<\/li>\n\n\n\n<li>Develop a detailed media plan to meet integrated marketing communication objectives and within the approved budget<\/li>\n\n\n\n<li>Study different functions of media platforms including the new media to reach more audiences<\/li>\n\n\n\n<li>Understand general management methods and competitive strategies<\/li>\n\n\n\n<li>Introduce concepts related to media management such as communication models, marketing models, corporate responsibility and intellectual property law<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Participants:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media managers<\/li>\n\n\n\n<li>Marketing and business development professionals<\/li>\n\n\n\n<li>Branding and communication executives<\/li>\n\n\n\n<li>Advertising and PR professionals<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital Innovations for Media Description: This course will explore how multimedia firms uses technology in creating the value of their innovations and how to maintain their<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":179,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio-types":[],"class_list":["post-178","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aeptraining.com\/index.php?rest_route=\/wp\/v2\/portfolio\/178"}],"collection":[{"href":"https:\/\/aeptraining.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/aeptraining.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/aeptraining.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aeptraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aeptraining.com\/index.php?rest_route=\/wp\/v2\/media\/179"}],"wp:attachment":[{"href":"https:\/\/aeptraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/aeptraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-types&post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}